Between December 4 and 6, Buenos Aires was the city chosen by the organizers of the Mobile World Congress to carry out, for the first time in Latin America, the Mobile 360 ââSeries event, which already has its regional chapters in Asia and Africa.During the second day, the 4YFN space ("Four years from now") was held, dedicated to connecting local entrepreneurs with the technological community."We unite ventures with investors, funds, corporations, public institutions and accelerators, we want to be a link so that startups can grow and so that investors can find new products," explains Pablo Ortega, 4YFN Account Manager Americas.In addition, the 4YFN Startups Zone participated this year for the first time in a Mobile 360 ââSeries conference, giving space to the most promising projects in Latin America that will make a difference in 4 years:- Atext, CamOnApp- DeepVision- DeGoles- GoSeries- Sytex- Trendio- Vantek- Worcket- BlendedThe latter was the winner of the contest that was held under the #BetterFuture scenario. There, the ten entrepreneurs, with a proposal of pitch and live demos of 3 minutes, presented their cases.The public and a jury voted and chose the best. The color data was that when the winner was announced, in front of the tension of the audience, the speaker looked at the wrong line of his mobile phone and named another participant.As in the Oscars and the remembered case Lalaland, the man had to apologize and go ahead with the delivery of the prize to the real winner, Nicolás Giménez, founding partner of the Blended platform.Who is behind BlendedNicolás Giménez studied Business Administration at the University of San Andrés, where he met his partner, Federico Hernández.During his last year of faculty, together with his friend they worked on a project with the division of the house of high studies that is in charge of finding new students."We were always in contact with teachers and school directors and we realized that they had conflicts with their parents, as they demanded a lot of information and they could not satisfy that need," Giménez recalled in a conversation with iProUP.And he continues: "The following year, when I had to do the thesis to receive me, I remembered the topic, I mapped out what solutions there were for the schools in Argentina and the region with respect to internal management and communication. schools in Latin America were still managed with papers, mails, Excel spreadsheets, little or no digitization. "Quickly, he thought: "There is a huge opportunity, because there are 700 thousand schools in Latin America For a software solution, it represented a market of about $ 4 billion a year." With my partner, we said: "There is a problem, there is a very big window of business, here we should something '".The first steps consisted of finding developers and engineers who could help them, because neither of them came from technology. They put together a small team and brought out a first version of the product."A very simple Android app, in which the schools could send messages and the parents could receive them, we gave it to a group of schools in the North Zone of the Conurbano and the results in terms of use were very good. Just over two years, we raised our first round of seed investment, with which we put together the team and the full version, "Giménez explains.Today, the platform is something more comprehensive. Blended simplifies all the processes of internal management of a school, qualifications, assistance, communication, content management, reports, among others."It is solved with a cloud platform that is very easy to use, and through algorithms, all this mass of data generated by the school is processed and shown to the father in a viable manner with the relevant information of his son," Giménez concludes.The entrepreneurs had a presence at the Mobile360 event thanks to the invitation from Overboost, the investment and advising fund of Gabriella Ruggeri and Antonio Peña. In addition, they are intimately linked to the mobile industry."Of the 250 thousand users that we have, more than 90 percent enter from the APP and we started working with many of the mobile operators that are offering our platform to schools both in Argentina and in other countries in the region," says Giménez to iProUP.Next step: internationalizationBlended is in the process of expanding to all of Latin America and is launching a new version that allows schools to connect with their platform any system they use, whether billing, accounting, publishing. And thus facilitate internal management.Having won this contest not only highlights them within the startup universe, but is a direct pass to participate in the MWC Mobile World Congress in Barcelona in February 2019, considered the most important annual event in the mobile industry.The Mobile 360 ââSeries congress held at the Usina del Arte brought together the most important names in the digital ecosystem to discuss key issues with impact in the region, such as 5G, Internet of Things (IoT), artificial intelligence and mobile video content, among others.Attention with these guysAmong the participants of the contest was DeepVision, a project that has to pay attention to its potential. Although it was not crowned in the contest, it offers a very ambitious product.This Cordoba startup develops artificial intelligence algorithms to process image and video."Currently, we are focusing on smart city markets, to run security and urban planning, and in the advertising, to audit street advertising or show content based on the public that is present," explains iProUP with naturalness , Leandro Lichtensztein, co-founder and CTO of the company.They have models of facial recognition, identification of vehicles, recognition of activities, among many others. A step forward in Artificial Intelligence.