Cell phones, thanks to the integrated GPS, allow you to find more precisely what the horoscope promises: health, thanks to the apps to connect with doctors; love, with Tinder and the like; and also, one could say, money, since it is possible to find the closest shops that offer the best price.It is not something minor. With almost 52% year-on-year inflation, Argentines are already looking for the highest possible savings with the same desire as the perfect couple. In fact, for your purchases, "do not marry" with any trade.
According to the executive, within the pocket of Argentines with medium and high incomes, supermarkets and hypermarkets occupy 32% of their spending. So they are always attentive to the applications that allow them to arrive more quietly at the end of the month.
One of the last to go to the bullring was, Where I buy that, using the data of the platform Clear Prices of the Government, allows to know the trade that has the product that is looked for with the lowest amount, getting to save up to 40%.
Also, take advantage of other features of the mobile phone to make the experience easier and get the maximum savings possible in the purchases of essential items.How does it workThe application allows you to scan the bar codes of the products, for example, to know in which supermarket you can get the best product at a lower price in the pantry or refrigerator.
"Three years ago I tried to do the same thing, but reading the internet pages of the supermarkets, with robots After Claros Prices, I saw that I could use the information I had and I finished it in this year", says the creator of Donde Compro , Kevin Furman, to iProUP.
In addition to viewing the individual articles, the app allows you to compare a complete changuito in several locations.
"The application raises the 25 supermarkets closest to your home, which are less than 4 km, depending on the concentration of shops in the area," says the entrepreneur, who works as an iOS programmer at Despegar and reveals the functionality of his app to achieve the greatest possible savings.
"Something that is my innovation, which is not in the Government app, is the possibility of putting together a tour that tells you: first buy this in this supermarket, then this other in this mini market, and so on."
On the other hand, those who own the application will be able to scan the bar codes before buying at the store to see if it is cheaper elsewhere or if the published price is respected. If the latter is not fulfilled, the user can claim in the business and even has a button to report it in Consumer Protection.What comes
Furman's next objectives include the possibility of finding investors, in order to add more functionalities to the application; and develop a monetization model, since at the moment it is not supported by advertising.
"There are several possibilities: you may have ads, which would be removed when you pay one dollar, advertisements for supermarket promotions, a button to send a Rappi to look for purchases or offer information to companies about people's buying preferences" , reveals the entrepreneur, student of Systems Engineering at the UTN.
Another goal is to design the Android application, for which you could find a partner, since at the moment it is only available for iPhone and iPad. In the App Store, he got in less than a week more than 2,200 downloads and a five-star rating.It also analyzes "edit GPS information, so that when you move the pin you look elsewhere where you are not physically", as revealed.
"The other is to allow the user to indicate their favorite categories in the home, where the featured products are shown, I set some interesting ones, where there was a lot of price difference, such as wines, where there are differences of up to 40 % ", complete.Competition
The Furman app has some competitors, although none of them offers the full range of Where to Buy options.
As iProUP informed, one of the options is MuyShopper, which started four years ago and compares different online stores. When searching, a product lists all the stores that sell it, the one that offers the cheapest one stands out.
"The idea came up when I went to live alone and I had to buy an air conditioner, I made an Excel spreadsheet and began to list the values that each trade offered to find the best one," Ari Lapidus, its founder, told iProUP.
The move came out round, as he recalls: "I saved a very good money and so this idea was developed to help people find better prices."
MuyShopper relieves the data of a hundred businesses, which enter between two and three times a day to verify the amounts of the products. And seeks an alliance with Skycanner to finally enter the world of tourism.For their part, the owners of the TurismoCity tourist metasearch engine created Comparacity, which focuses on household items.
To use it, you must enter an article and then you will see the best options of each establishment without having to enter each web.
You can also check if the product went down or increased at the time of purchase to assess whether an offer is really convenient.
"Users not only want to save, they look for prices because they do not want to overpay," Julián Gurfinkel, one of its founders, had pointed out to iProUP.
Finally, the Government launched "Precios Claros" in 2016, in which the values of the articles of first necessity can be verified. By entering the name of a product it is possible to see the nearest stores where it is sold and the price.
It is also possible to put together a shopping list and see the special promotions of the supermarkets on the day.The site produces a list of the prices of shops throughout the country, covering 9,000 products from 109 different categories.
In the area of insurance, there are also options, as 123Seguro finds, a broker that operates through digital channels since 2010 and compares the amounts of companies in the sector.
"That year we saw that the conditions on the client side were met, thousands of insurance-related searches that were unattended and some success stories in Europe encouraged us to take the first step of proposing a digital alternative in our country," said Martín. Ferrari, CEO of the firm, to iProUP.
Thanks to technology, they managed to reduce time and costs in the contracting of car policies. They already have more than 130,000 visits per month in Argentina. It also operates in Colombia and plans its landing in other countries in the region.In addition, 123Seguro provides tools to manage the plan according to the personal characteristics of the client.
To do this, it recognizes its real needs to present fair and comprehensive coverage that adapts to the user's requirements, considering the proposals of more than 25 companies.
In this way, technology became a great ally of the middle class, which seeks tools to prevent inflation from hitting so hard. Because how long will the products you are looking for tomorrow not even the astrologers dare to guess?