Work market: because of digital transformation, companies are looking for new profiles to cover key positions

Companies in all areas dream of finding employees who have a devotion to learn, with academic studies and essentially with the ability to use new technologies.

When a child is asked what they want to be when they grow up, they hardly respond entrepreneurially, but they do not answer employees either. Simply, because you guys do what is relevant is what is done and not the contracting modalities.

The labor market faces such a vertiginous change that "practically no country" has managed to have a labor regulation that balances the flexibility of the contracts and the social security of the employees.

This was considered by Annemarie Muntz, Public Affairs Director of Randstad, former global president of the International Confederation of Employment Agencies and participant of group B20 in dialogue with IProUP.

"My prediction is that if Argentina maintains the rigidity of its labor standards, the current 55% of informal workers will increase in the next five years," he added.

Flexibility, according to different recruiters consulted, expressed in contracts for projects or for short periods, appears in most of today's job searches.

Just as the new economy forces companies to be more competitive, it is also a demand of workers.

For Marcela Romero, of ManPower, "it is not a matter of age, nor generational", since many potential contracted stand out their interest in having the freedom to define schedules, make trips and define their own work spaces.

While "the relationships depend on the type of activity," Romero said that most of the current searches go through external employees and contracts for projects. In this sense, Muntz notes that "all companies in all sectors promote flexible contracts, including industrial ones".

In the digital world, "remote or independent work is a modality that companies increasingly choose to hire specialized talent," they indicated from the Workana platform.

The formal unemployment in Argentina is again close to double digits, while from the political point of view, the assessment of employment is reiterated as the "most wonderful thing that can happen to us", as President Mauricio Macri pointed out a few days ago.

According to the Integrated System of Social Security (SIPA), the number of people employed last July reached 12,211,000, with unemployment exceeding 9%.

What do the companies look for?

But in this market, which is so changing from the contractual point of view, most companies coincide in the search for the same worker profile.

72% of managers of human capital value training in disciplines related to science, technology, engineering and mathematics (group of careers known as STEM, for its acronym in English), according to the latest report by Randstad.

This percentage rises to 84% among managers of large companies, passes to 69% in microenterprises and 68% in SMEs.

In contrast, from the Freelancer platform, they argued that in the last quarter the "disciplines linked to the hard sciences such as mathematics (-31%) and statistics were relegated to the last positions along with engineering".

At the same time, web development, social media and jobs that require knowledge of digital creativity "hit a significant jump compared to the previous quarter and remain in the top 10 places in the ranking."

"Companies that are facing the digital transformation adequately look for people that have a relationship with digital, from the management of social networks to new technology-based business models," Marcela Romero told IproUP.

Another coincidence is the search for "open minds"; or "people permeable to knowledge". In short: wanting to learn.

"Formal training is important if it does what you are today," Romero said, adding that the searches are aimed more at people "who are anxious to learn, but who will not detract academically."

According to Workana, "the most requested talents by companies are design and multimedia, systems, programming, translation and content". While the "skills needed to succeed in the future are: IT, languages, communication and marketing."

In turn, the ideal candidate must also show the ability to work as a team and "in the second instance" to communicate with collaborators, peers and superiors, within the organization, according to the Randstad company.

"Everything indicates that the stereotype of the introverted technician, taciturn and little affection to bond with the rest is diluted," the report said.

Other soft skills that companies value are image and extroversion. All aspects that ensure at least good communication in work teams.

Workana also identified responsibility and professionalism, flexibility, creativity and specialization as necessary qualities in the professional.

In this way, the "identikit" of the ideal employee to face the digital transformation is someone in constant training, with the ability to interact with others and with basic technological knowledge to be able to use the technological tools that companies are incorporating.

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