It started as a platform to connect domestic employees with those interested in hiring them. Today, it is also emerging as an incipient fintech that grants microcredits to those same women who are looking for work through that space.Zolvers, which emerged five years ago, developed in 2017 a new business unit aimed at the laundering of personnel that performs tasks in homes and, tied to it, a "fintech" that finances those same people.The project even obtained the support of the BID Lab, which funded it with US $ 1 million with the aim of growing in the financial business segment for this sector."Five years ago we started with the platform that connects the certified workers with the client, and for a year and a half, through Zolvers Pagos, we carried out the process to whiten them in the system. I charge for the service and the contribution is made to the AFIP, "says Cecilia Retegui, CEO of Zolvers, to iProUP.This option is available for those who already use the platform to hire domestic employees, but also for those who also have staff in their home and want to regularize their situation.In Argentina, the platform brings together 55,000 women able to have their salary, whether monthly for working in a family home, or weekly for meeting hours in several places.On the side of customers, there are already more than 90,000 Argentines interested in going to these spaces to hire a person to take care of household chores.The key: financial inclusionIt is estimated that in Argentina there are 1.2 million domestic employees, of whom less than 500,000 are regularized. What the numbers of the platform show is that, when working on an effective communication about the benefits of being "blank", it is possible to extend this regularization.Although informal employment crosses the diverse economic activities and, in fact, the index in the country is 34%, in the case of domestic work the executive maintains that the percentage is still low due to a "cultural issue" that goes beyond the responsibility of those who hire personnel and do not take responsibility for their obligations.The loss of various benefits is usually one of the main obstacles to laundering various activities. Employment in households is one of the emblematic cases. It was the reason why Retegui insists on the need to communicate the advantages of being in the system.The executive highlights two advantages in this regard:- Access a 15% refund of VAT by paying with the debit card that is granted once they were bleached.- Offer them microcredits as they shape their credit profile, as part of the benefits of regularization.In this sense, via Zolvers Pagos is given the chance to access loans ranging from $ 1,000 to $ 15,000 to repay in terms of between 2 and 10 installments.So far, the company has already granted 1,500 credits for a total amount of $ 3.5 million. This benefit was what motivated the IDB Lab to grant financing to the platform in order to grow in this segment and deepen the financial inclusion strategy.These are loans that, on average, reach $ 2,300, when doing the linear calculation, although the amounts are around $ 3,000 in most cases."Today we are not giving more than that amount because you can grow in the taking of credits as you move forward in the use of the platform," Retegui added.On the other hand, those interested in laundering their domestic employee can do so through their own bank account or, if they do not have one, Zolvers grants them one through an agreement they have with Banco Comafi. The cost of the service is $ 80 per month.For those workers who work in several family homes for hours, the different employers can register them and receive, per month or per week, depending on each case, the respective payment.In this way, they can have up to five or six jobs in white and a detail of all the remunerations they receive."Women workers have control over the money they generate," says Retegui. This chance is often mentioned as key in financial inclusion programs, to achieve not only economic independence but, in many cases, in situations of violence.Employers, meanwhile, prefer to pay for this work on a monthly basis, says the executive, even when the hiring modality is for a certain number of hours distributed on one or two days a week.The truth is that the obligation of a person who hires another for housework can be facilitated through these platforms, which, in turn, enable the entry of more women and men into the system without losing the social benefits awarded and with the chance to add others.Fintech for each profileIn Argentina there are almost 64 million cell lines, 45 million savings banks with associated debit cards and 35 million Internet users who spend their most time browsing on mobile devices.This ecosystem demonstrates that the conditions are in place for mobile payments to become a reality and their implementation becomes massive.Juan Pablo Bruzzo, President of the Chamber and CEO of Moni, says: "The idea of ââinclusion is that people who do not have access to credit and online transactions can do it through their cell phone and in a simple way, without needing have a bank account, everything is very clear, but there is a common denominator that is technology, through it we can define inclusive financial processes ".For many, 2018 meant the definite takeoff of the fintech segment in Argentina. Not only were several companies in the field of digital banking, such as Wilobank and Brubank, they also consolidated the businesses of others with important projection, such as Ualá.Above all, the firm that achieved the most expansion in this segment was Mercado Libre, which, together with Mercado Pago, consolidated its position as the most important player in the region.The firm of Galperín had a year full of new features: it presented the payments via QR, its digital investment fund and consolidated its prepaid card.In the case of the first, the growth was astronomical. Not only did it allow thousands of Argentines to access cell phone payments for the first time, but it also included financially an infinity of businesses that, until now, only had cash as the only collection tool.From the company stand out that much of the merit of this evangelization have the Chinese supermarkets.In August, four months after introducing the QR codes, Mercado Pago launched an ambitious "seduction operation" to associate them.In this way, the company distributed instructions in Chinese with the explanations to accept not only QR, but also Mercado Point.Another important actor that joined this payment scheme was the wholesale sector, which in the hand of the crisis decided to add payment alternatives for its customers, who usually look for more convenient prices than in the super traditional.Gonzalo Pestana, financial director of Vital, tells iProUP that the growth of payments with a QR code is already around 30% per month. And he adds that the average ticket for final consumers reaches $ 3,800.For Paula Arregui, Product VP of Mercado Pago, "it was a product that allowed us to penetrate and access the physical world, reaching more than 260,000 businesses that already have their printed code and available to customers."The figures speak for themselves: the company registered 3 million transactions processed through this route only in 2018.Regarding the investment fund, it worked as an anchor to bring the sector of finance to a sector of the population that for lack of access or ignorance, did not use this type of alternatives."We added many people who, we felt, did not have financial education until now to access investments in this type of instrument," said María Paula.Today, the average investment is $ 8,000. In what goes from the beginning of the project until January 13, the fund registered a volume exceeding one trillion pesos invested and 150,000 people have joined.Growing sectorThe industry is experiencing its moment of glory throughout Latin America with more than 1,166 companies. According to the report "Fintech in Latin America 2018: growth and consolidation" carried out by the Inter-American Development Bank (IDB) and Finnovista.The study highlights that Brazil is the market with more companies in this field, with 380, followed by Mexico (273), Colombia (14), Argentina (111) and Chile (84), so the country's potential is more what a promisingAnd it points out that Fintech companies achieved a 66% growth with respect to the first edition of the study, carried out in 2017."The wave has already reached all 18 Latin American countries, digital financial companies are consolidating and growing, there is a lot of dynamism," says Gabriela Andrade, a specialist in financial markets at the IDB.The sector is expanding, with an explosion of projects that take advantage of technology to offer financial solutions. So the next step will be to meet specific needs to make a place in the market. Zolvers understood this and bet on domestic employees, a sector hitherto forgotten by the fintech.