Unlike fintech, which achieved a year-on-year growth of more than 100% according to the chamber of the sector, digital insurers or insurtech timidly advance in Argentina.In part, this is because 100% online insurance companies require a "traditional" company to back them up, so there are only a handful in the country.One of the ones that is recently gaining momentum is Klimber, whose main shareholders are Grupo Clarín and the US insurer Prudential, which began offering life insurance 100% digitally since March.In October, the company launched Tranqi, a brand to provide coverage for cars, a segment that is not marketed by Prudential. That is the reason why Sura entered as an insurance partner for the vehicles segment."We operate with an insurance agent, we are the digital channels of these companies, we work each line with a different insurer because it allows us to better integrate, automate processes and obtain improvements in products and costs", explains Dolores Egusquiza, Marketing Manager from Klimber, to iProUP.According to the directive, Argentina "has little insurance awareness" for life coverages, but with the auto segment "it's another story because, being mandatory, many people hire these policies."Therefore, the company worked on its platform to banish myths about how "difficult" it is to hire coverage."In three minutes, you have your life insurance, and in five, you have your car insurance, our premise is to make the experience simpler", he adds.How Tranqi worksThe Klimber platform is 100% digital and from the web, although the company is working on designing mobile applications for life and automotive insurance.In the case of Tranqi, the first data that the user is asked for is his date of birth, where he lives and the vehicle information."Then, we ask you if you want cheaper insurance or one with more coverage, the system allows you to use a slider to add coverage according to what you want to pay: from a basic liability insurance to a more complete risk insurance," he explains. Egusquiza to iProUP.In addition, he assures that the company strives "to be very clear in the names of the coverages", since their research reveals that users do not know very well what their policy covers or does not cover."We want them to really represent what they are buying, and that when the price goes down, that they know what is being left out, we think it's very important to educate," he says.In this way, the coverage ranges from a theft and basic fire to a complete one. And below each one there is a simple explanation of what it means, in addition to its corresponding price that, says Egusquiza, are very competitive."Today, we are 20 or 30% of the traditional insurance market," the executive adds. According to the car, its seniority, the risk area and other factors analyzed, a basic civil liability policy is around 600 pesos.Once the user makes the purchase, a link will be sent by email to send five photos of the car to carry out the online inspection of the vehicle."They go up to that platform and in a matter of minutes or hours everything is processed, the photos are reviewed by 'digital inspectors', who finish validating the photos, the images must be taken in the last five days so that the verification is correct ", points Egusquiza.However, the most interesting novelty of Tranqi is the "turn on and off", a feature that allows you to suspend coverage for some time to save money on the monthly fee when the service is not required."It is a functionality for those who decide for a limited time 'turn off the insurance' and reactivate it in a minimum of 5 days or a maximum of 30. There are many people who have it stored in a garage or who live in a closed neighborhood and who want take the risk of not having any coverage, "says Klimber's board.He adds: "He does everything from the online account, from which he can make changes to the product and activate the function." He chooses the dates and discounted a proportional ".Regarding the mechanical assistance service, it is requested directly from Sura's telephone assistance system, although the company is working on an app to centralize all the operations on the cell phone. It also plans to launch home insurance soon.CompetitionTranqi enters a market with few players, but very active and with innovative proposals within the Argentine insurance market.One of them is iúnigo, which has the endorsement of Grupo San Cristóbal. Offer a faster quote by scanning the QR code of the green card of the car or entering only the patent.The user can also show a preview of his vehicle from his cell phone, without having to go to a workshop or wait for an expert: he only takes photos of the car so that an intelligent digital system can analyze them."We define ourselves as a technology company that has insurance services, and in total we have 100 employees, half of whom are dedicated to development and technology," Federico Malek, CEO of the company, recently told iProUP. about 1,000 daily quotes.Another new player is Colón, a company dedicated to motorcycle insurance that has its insurtech eColon and started operating in October 2017.As a curiosity, has Julieta Bot, a virtual assistant who originally allowed to request services through a text chat, but its version 2.0, launched in October, is the first chatbot in the world to offer online recruitment through voice recognition."A year ago, eColón initiated the path of innovation, becoming the first Argentine company 100% digital in the use of artificial intelligence, at that time we created Julieta Bot, a bot that with written communication allowed us to buy, pay and issue a policy. at the moment, "Iglesias told iProUP in an interview.In addition to the chatbot, customers can communicate with eColon via text via Facebook Messenger to issue a policy using geolocation and optical character recognition from their cell phone in less than a minute.But if the user prefers to speak, they should go to the eColón website or download the app to chat with Julieta Bot, who will allow her to request a mechanical assistance service or issue a policy.Another Argentine startup that uses innovation in the insurance market is SnapCar. It offers coverage for vehicles through its app.Through the use of the Internet of Things, it collects information from the driver and the car. According to how and how much it handles, the user will save up to 50% on his policy.Faced with this advance insurtech, the "historical" are not far behind. For example, La Caja is developing its digital platform, but ensures that people likewise use traditional channels, especially in the interior of the country."Regardless of the insurance segment, the consumer has changed their way of interacting when making a purchase, a procedure or another service, so we must address it in another way," explained Martín Centeno, manager of Digital and Web Communication at La Caja. , to iProUP.This company has a mobile application that already has more than 250 thousand downloads, through which the user can report a claim, quote a policy and request a mechanical aid, among other actions."Our customers have on average about 45 years and 70% of them are in the Federal Capital and Greater Buenos Aires, although from the first year of operation we have customers in all the provinces of the country," Ferrari details.It is not surprising that insurtech points to the automotive segment: it is the most lucrative within the insurance market.This is indicated by a report from the National Superintendence of Insurance: in the last quarter of 2017 they accounted for more than 5.5 million, followed by a combined family, with more than 717,600; and motorcycles, with about 555,600.