Ecommerce Executives vs. Traditional: how much the market pays and most demanded professionals
Retail chains and supermarkets are going through one of their worst moments, as a result of an economic crisis and a fall in purchasing power that do not give truce. However, the downturn in merchant sales contrasts with the rise of online purchases, which grow at a dizzying pace and exceed inflation by several points.
According to Gustavo Sambucetti, institutional director of the Electronic Commerce Chamber (CACE), the turnover of the first semester for ecommerce was almost 60% higher than that registered the same period of the previous year, going from $ 152,000 million to almost $ 230,000 million.
Another key fact is that the mobile (cell phones and tablets) began to dominate the market comfortably, providing 71% of the traffic (visits to the portals) and 50% of purchases made, as revealed by the latest data in the sector.
This unstoppable growth has its corelato in the labor market:
- On the one hand, the number of executives required by companies that were born in the digital era and that seek to boost their online channels is growing
- On the other, it also increases the demand for traditional companies, which are putting more chips online and redefining their mix of sales channels
In other words, those who have good management and knowledge in the digital field are no longer only required by 100% web signatures: they are also very requested by many other companies with many years of experience and are reorienting their business strategies.
According to a survey by the consultant Glue Executive Search, which relieves the four largest markets in Latin America, "eight out of ten Argentine companies are going through a transformation process, a figure that shows that this process is massive."
"Product of the crisis and the need to increase sales and lower costs, we are having many searches of traditional companies, of different sectors and sizes. They want to bet on the online attracted by the possibility of reaching more public and without intermediaries," he says iProUP Alejandro Servide, director of Randstad. And he adds: "Before, if you did not have a distributor, the product did not arrive. Now, with electronic sales you can safely avoid it."
The most requested positions
For Ezequiel Palacios, Associate Director of Glue Executive Search, "online channels are experiencing a boom.
This business is still booming and requires profiles that are not so easy to get. "Both digital signatures and those that are in the process of transformation demand professionals capable of designing business strategies that give a better user experience of a product or service. (User Experience) and data analysis (Big Data).
Is that the analysis of the information that companies now capture thanks to new technologies, is the "master key" to gain market and grow strong in sales. Therefore, "those who generate that information, those who analyze it, those who manage it and know how to use it, acquire great prominence," says Palacios.
In this sense, it refers to the Chief Analytics Officer, Chief Data Officer, Data Champions, Data Governors, Data Scientists, among others, because "the data is the one that reigns."
In the market there is a high demand for ecommerce oriented professionals, account managers and executives, development managers, web project leaders, product and customer service managers, among others, adds Servide.
In conventional companies, the most requested for executive positions are those that can serve as leaders of the digital transformation and project managers, who carry out the "cells" of work (small teams working on a specific project) and are becoming the organization from indoors.
On the supply side, "there are many more profiles of traditional business executives than those specialized in ecommerce. In the first case, the fight for a job is among more people for a smaller piece of cake. In the second , the portion is much larger and there are fewer guests, "graph.
Who earns more
As for the numbers that concern the pocket, the experts consulted point out that, in general, it is not very different what a conventional firm pays for a managerial position than a digital one, except in very large technological ones. The biggest difference lies in the benefits, which have a different logic.
"They are more frequent in digital companies that are starting and require talent. For example, in the compensation package they offer the possibility of having equity, that is, a percentage of the company," they say.
Although a large conventional company already installed can offer this type of stimulus, the truth is that the equity of a firm that is just taking its first steps "gives the possibility of making a much greater monetary difference, in case you get the success and be valued for, for example, the subsequent sale to a corporation, "they explain.
The benefits also depend on the profile of the applicants, whether for online or physical channel. "In the traditional ones, the compensation package is focused on an executive who values that they give him the car, a bonus or the nursery. On the other hand, in the digital ones, they do not prioritize these issues so much but a 'friendly' environment, flexible schedules and achieve a good balance between your personal and professional life, "says Palacios.
The executive says that, in many cases, these profiles aim to make a good monetary difference to try their luck. "They think with entrepreneurial spirit, that is, they try to raise capital and then start their own project themselves." In general, the sources add, they don't stay in the same company for more than two or three years. "
Another difference is that executives of digital companies "are accustomed to working with agile methodologies, with which they learn a lot from error, while in traditional mistakes they usually have a negative impact on their careers." Also, those of conventional firms are betting on a longer term and "are tied to the benefits they have and avoid resigning."
How much do they pay
As for the sectors that most demand these profiles, banks and insurance are in the lead. In general, they set up separate units of the mother structure, that is, 100% digital satellite companies. They work on the transformation of the signature of origin, mainly the cultural side, since they usually have a lot of history and need to be reconverted.
For Servide, "banks, laboratories and the energy industry are the ones that offer the highest salaries." It also mentions traditional firms that need to digitize processes. What they do is put together a new area and hire people. "A marketing analyst can earn about $ 90,000, and a gross 170,000 manager, more benefits."
As for the firms that were born on the Internet, there is a lot of disparity, since there are startups that have broad support and are projected to be large in the short or medium term, in which case they handle higher figures. On the other hand, those that start with less scalable initiatives propose more limited salaries.
In a large company, "a number one can earn between $ 500,000 and $ 1 million per month. Then, at the C level, that is, those who report to the president, get $ 250,000 to $ 450,000. These numbers do not contemplate those of very large firms of the sector, such as Mercado Libre, which handle higher values, "the director of a top human resources consulting firm in the market tells iProUP.
Of course, the decision does not always go through the pocket, "A specific case is that of a Chief Financial Officer (CFO) that went from a large company to a giant of the tenor of Google and Mercado Libre. The work is in North Zone and she he lives in Capital. It is not just a higher salary: he is tempted by the possibility of having two days of home office and flexible hours, "says a consultant for large local companies.
In the online, in addition, "the first lines and the number one have the possibility of participating in the" cake "of the business, obtaining a percentage of the shareholding package. The technology companies look for talents in traditional corporations, value the low profile and the experience and take advantage of its menu of benefits to attract them, "he concludes.