Digitization challenges all social actors at different levels: technological, socioeconomic, regulatory and labor.
According to Alejandro Melamed, consultant and specialist in matters of strategy and innovation in HR, how to manage new projects in companies today is also accompanied by a change in the mental model.
"The key is interfunctional work: work according to the competences and capacities and not the hierarchical level. In a collaborative, agile, dynamic, spontaneous way and with a dashboard system that allows to measure performance continuously and systematically ", details iProUP.
For Miguel Alfonso Terlizzi, president of Hucap, "technology transforms existing business models, reinvents them and, above all, creates others at the pace of innovation. To this is added customers eager for new experiences, which is generating more opportunities at all times. "
In this context, "4.0" companies are applying increasingly agile methodologies. "We must think this in terms of mentality: a set of postulates and principles associated with methods that seek to obtain the results in the simplest way possible," Terlizzi completes iProUP.
For Ana Sordo, Acquisition & Content Marketing Senior Manager of Latin America for HubSpot, this "requires great agility for innovation and a digital mindset to face new challenges. Always, with a focus on customers and their needs," he says.
Projects in 4.0 companies have a different dynamic. Fernando Arrieta, director of Technology and Systems at LoJack, says that since 2017 the firm works "in the cell format, with which we seek to understand in depth the nature of each project and how it will impact the business. Based on that we select the people who can best integrate multidisciplinary teams. "
For his part, Carlos Stella, Human Capital Director of VU, ensures that digitalization provides means to make project management more efficient, especially those of a global nature. "In firms 4.0, the business took a much more leading role. It became the main interlocutor of those responsible for new developments, with which knowledge of that business has become a mandatory competition," he adds.
Organization charts, do they transform or disappear?
For Melamed, organizational charts in the 4.0 era "acquire an increasing level of agility: they are assembled and disassembled according to the needs of the project in question.
"It is working based on the required profiles. Instead of traditional hierarchical structures, what matters is the value that is added to each initiative," he explains.
According to Leticia Turco Greco, director of Felicis, Human Management, the structures in organizations "are increasingly matrix and horizontal, with the creation of multiple reports, distance leadership and virtual monitoring of indicators."
"Now we think more about roles that have to be more adaptable to other positions, more cross," says Mara Schmitman, CEO of Schmitman HR, to iProUP, adding that these schemes tend to stop being so rigid.
Along the same lines, the president of Hucap ensures that the positions will be transformed and, therefore, the structures, organizational charts and "persograms" will be more dynamic and flexible, less functional and more matrix and agile.
"Many more positions will have as required competencies the domain, analysis and decision-making, based on information from artificial intelligence that, without replacing the expert, will generate important transformations. Many other professions will also be created. Those who do not understand, accompany or be prepared, you will experience a significant loss of employment employability, "he warns.
Federico Carrera, Associate Director of High Flow, exemplifies: "In companies, the options that are being taken range from incorporating entire teams of disruptive leaders to modifying the structures and investing them according to each project, so in many cases a centennial can reach to lead a manager in some sector. "
In a dialogue with iProUP, the manager adds: "Some companies incorporate freelancers for a specific time and according to the type of project. Others exchange professionals for periods of six months to be trained in a specific skill, while working in another environment."
"Traditional structures are changing as the strategies change and process automation to gain focus on customers," says Gonzalo Rossi, Whalecom CEO.
Guillermo Bracciaforte, co-founder of Workana, points out that firms began to understand that recognizing the skills of internal team members is key to achieving their goals.
"We form the best group to face a certain project, which will be composed mostly of internal people. But it is almost impossible, due to the environment in which we live, that it reaches. So, it is important to have the ability to add talents of other ways than the traditional ones, "he emphasizes.
New main characters
"In companies 4.0, all employees must have a digital cut, understand business involving technology, either to analyze data or communication proposals, services or add value," said in dialogue with iProUP Sofia Scagliotti, Regional Manager of Valuar business.
In the same direction, María Alegre, director of the degree in Digital Business at CEMA University, argues that people who know how to manage and develop the business but also speak the language and understand the processes of the most technical collaborators are key, As the programmers. In this way, they build bridges between the core of the business and the specialists.
Alejandro Bianchi, president of Liveware, brings his vision: "In companies 4.0, self-managed teams take center stage where everything is more than the sum of the parts." In turn, there are specialties that are becoming more relevant:
- Software architects: they have a critical role in the design of the architecture of the platforms in which they must ensure availability, scalability, performance, security and integration
- User interface designers: they ensure the best experiences for customers and users
- Scientists and data engineers: they have (and will continue to have) outstanding relevance, since digital companies revolve around information and pattern identification.
"It is common to see in traditional industries positions as innovation coordinators or project leaders, responsible for carrying out this transversal transformation," says Noelia Jurisic, director of marketing at Packasap.
According to Cecilia Sanjurjo, Human Resources manager of Grupo Hasar, "project managers gain prominence because they handle all the management indicators of the project teams, from the return on investment (ROI) and costs to the follow-up of tasks."
The new ship captains
For Melamed, "the Project Leader becomes the one who has the responsibility of empowering, coordinating and providing conditions for each person to work in the most comfortable way, as an orchestra conductor in each of the processes."
Turco Greco adds: "The Project Manager is responsible for making the business operation more efficient and optimizing resources. Also, for transmitting the new paradigms of culture, values ââand the organization's differential."
"The times are getting shorter and the expectations are higher, so they are professionals who must absorb the pressure, transform it into tension and enthusiasm for their team, distribute roles, responsibilities and ensure that the ship comes to fruition, with the wind that touch ", synthesizes Carrera.
If there is a crisis, it doesn't show here
For Carrera, of High Flow, it is interesting to see what happens with the remunerations in this type of positions, because many of these professionals do not move only for the salary. Therefore, the hiring method, the time and the collaborator-company relationship may be different.
"If they work on simultaneous projects for different companies, their total salary is made up of what they receive as salary from several companies. Then, organizations can achieve high impact with their developments by incorporating them under not-so-traditional methodologies," says the executive.
With respect to remuneration, Carrera indicates that they can match those of a manager or director. "If we talk about technological profiles, sometimes it is negotiated in dollars, since many professionals prefer to provide services abroad rather than committing to little flexible schedules or being exposed to inflation," he explains.
"While 4.0 companies have horizontal structures, there are always heads that articulate the entire flow of information and resources, and are usually the best payments," they emphasize from Valuar.
According to the IT Surveys site, the average compensation of a project manager is $ 63,553 per month. This arises from the statistics published by those who have served in this position during the last six months. That value can amount to $ 90,000.
On the other hand, the average payment per project for freelance professionals in Argentina who have more experience and work regularly in Workana are:
- Systems: $ 262.72
- Marketing and sales: u $ s121.32
- Design and multimedia: $ 87.62
- Translation & content: u $ s65,57
- Administrative Support: $ 64.63
- Finance and Administration: $ 63.11
- Legale: $ 32.92
These averages include short and medium term projects (maximum two months), the first being the most developed in Workana.
Models with a future
Having a project management mindset is the future, especially in an era of digital production revolution. For Melamed, "it is the way organizations should work today, not only for some cases, but it has to do with the concept of agile methodologies taken to all organizational fields."
According to Gonzalo Rossi, CEO of Whalecom, "the great challenge of project leaders and leaders in general is how to change the way we cooperate and this demands a cultural change."
It is time to generate more empowerment, strengthen integrative roles and reward those who cooperate. As the CEO of Lego stated, "do not hold those who fail responsible, but for failing to help or ask for help."
These are fast and disruptive times in which, according to Rossi, "those organizations that do not radically change the way they cooperate internally will destroy value faster than ever."
