With new business models and growth rates that mark new records every year, the economy 4.0 drives the search for profiles capable of implementing their ecommerce strategies and plans in companies.Electronic commerce implies for the organizations the decrease of fixed costs that the physical premises entail and certain benefits that are worth mentioning.If the sales schedule is increased (online you can buy 24 hours a day, 365 days a year), the possibilities of billing more increase. In addition, there are no geographical limitations and they can be sold anywhere in the country and even abroad. Depending on the type of product, it is not necessary to have stock, but you can work on demand.This is reflected in numbers: according to the latest report of the Argentine Chamber of Electronic Commerce (CACE) and Kantar, in 2019 purchases made through the digital route totaled $ 403,278 million, 76% more than 2018.Miguel Alfonso Terlizzi, president of Hucap, explains to iProUP that this business unit is growing rapidly in companies, in terms of job creation."The development of electronic commerce will continue with a strong upward trend in the coming years, along with the Digital Marketing area, in this new economy 4.0," says the director.Alejandro Servide, director of Professionals & RPO of Randstad Argentina, adds that this item continues to rise even above the projected socioeconomic expectations and forecasts, accompanying the impact worldwide.
Roger Dimant, country manager of Tiendamia.com, says that for the retail industry, ecommerce is the channel that in times of crisis is "benefited" in proportion to what happens in physical stores."For example, companies invest more in the online store because, on the one hand, they can measure more precisely the performance and return they obtain and, on the other, since it has no fixed costs as high as physical spaces," he says.In the same vein, Darío Schilman, Country Manager of Argentina, Bolivia, Paraguay and Uruguay expresses himself in VTEX. The executive says that the unification of ecommerce with the offline channel allows to improve the profitability of the square meter, punished by the drop in sales and low traffic."Ecommerce is a dynamic of the entire productive and operational chain of companies since, at present, it is an integral part of the process. Both directly and indirectly, it is increasingly relevant in our economy," he says.The supermarket segment is one of those that has shown strong growth on the Internet. Fernanda Onzari Nobua, Mr. eCommerce Manager of DIA online, notes: "In its first year of life, DIA online recorded 65,000 transactions and had one of its highest peaks during Cyber ââMonday, last November."Today, the platform ranks high in the billing of the chain: it represents the total sale of 2 physical stores, with an average ticket 5 times higher. The executive completes iProUP: "This year, to take advantage of the capillarity, we aim to open pick-up store points and also to expand home delivery areas."According to Matías Grondona, Commercial Director of Walmart Argentina, during 2019 they had almost 70% growth in ecommerce orders. The challenge for this year "is to redouble efforts to build the best retail ecosystem, from generating a friction-free, customer-centric experience."Grondona highlights that the bet is also to the expansion of its pickup service, in which they already have 20 points opened in the stores, to facilitate the customer's withdrawal of their purchases in just 5 minutes and without getting out of the car.In the bookstore and office supplies segment, the rise is also considerable. Lisandro Medina, Business Intelligence and Pricing Manager of Staples Argentina, indicates that ecommerce sales rebounded 40% last year."Ecommerce has been picking up and will continue along this path, especially in the Office Supplies industry, where the market is still traditional and atomized. There is a huge opportunity for growth and development of new online tools, as well as improvements in the platform that allow extending the service to all users in the country, "says the executive. He adds that, due to the rise of new projects, the firm always requires new profiles.Daniel Jejcic, president of Avenida , refers to the advantages and the "spillover effect" that this upturn generates in "all companies linked to ecommerce operations"Logistics companies have mutated, like those of payment methods, hosting and servers and the providers themselves that, despite the situation, have managed to grow, "he says.
According to Schilman, "to have a successful operation, the entire company must be involved in the change, since the online world intervenes transversely in the different areas of the company, optimizing and improving the quality of processes and resources."An example of this is the structure developed by BGH. Santiago Martínez, Sales Director, tells iProUP that they currently have five people with full time dedication. Add to this about 20 other areas that make operations possible: sales, systems, logistics, administration and management control."In recent times, new relevant marketplaces were developed in which we decided to participate. This will increase the number of people in the team. The possible positions to be filled are not so much in technical profiles but in commercial ones," he says.Meanwhile, Alejandro Lopez, sales manager Latam de Carestino, adds that in the area of ââecommerce they plan to increase the number of employees. "We will add personnel. The majority in the area of ââsystems and in marketing and marketing, which continue to develop and professionalize more and more," he says.Hernán Mori, Naldo eCommerce Manager, reveals that currently they have more than a dozen people only directly involved in the operation, "but indirectly that number is doubled and in specific events it can be tripled" , remarks."We launched the ecommerce platform and we are finishing the configuration stage to provide the possibility of buying online with Personal Credit. In the medium term we will increase the number of people at the administrative level for credit control and other operations, as the B2B channel grows by leaps and bounds, "he trusts iProUP.In Staples, Medina notes that, being a company with 80% eCommerce, almost the entire organization is committed to online. There are profiles dedicated full time to the operation: four IT developers, an IT consultant, two people in marketing, six of product developing actions, two based on commercial intelligence and two oriented to the official Staples store in Mercado Libre.Walmart Argentina, on the other hand, has an ecommerce team composed of 20 people who work transversally with the commercial and operations area, aligning objectives and work strategies to the business in general, directly linked to the commercial strategy led by Grondona .
In this scenario, organizations increasingly demand profiles that combine a mix of technical and commercial knowledge.There are positions that become essential, such as digital marketing, but the profiles of Ecommerce Manager, Account Manager, User Experience Developer, Data Analyst, Customer Service Manager, Mobile Project Manager, programmers and web designers, SEO experts are also highly sought after. , SEM and social media, among many others.According to Terlizzi, ecommerce profiles are in high demand and have a high employability rate; The offer is low and people willing to change work are also small.Therefore, "they distort all internal wage equity and impose conditions such as full-time telecommuting and schemes without formal schedules, among others." In terms of salaries, according to the Compensation, Benefits and Trends Study, 23rd November 2019 edition of Hucap, these are the salaries according to position:"Electronic commerce is one of the industries that will generate more jobs in 2020, only surpassed by the knowledge economy," says the president of Hucap.The head of Randstad adds: "The demand in 2018 and 2019 was very high if we compare with the average of our records. And, as of 2020, we believe that they are the positions that will be in the top of the most required."The opportunity then is to continue investing in deepening and professionalizing more and more the area within organizations. Omnichannel, InStore Commerce and Marketplaces development are some of the points where they will have to focus.While 2020 is not expected to experience a consumption boom, e-commerce is presented as the channel with greater prominence and the one that will concentrate investments. On the contrary of meaning an expense will be more and more, a generated of efficiency, of new clients and of adaptation to the new reality that lives the market.